A Bright Idea
Posted by Campbell Williams | 05 May 2010
Category: Unified Communications
The "Names have been changed..." blog below makes it clear that I've never been the greatest fan of unified communications as a term, or the overall industry obsession with UC.
Evidence seems to show that people respond better to products with real names or names designed to create an emotive response. Recent examples of this are the likes of Orange's Racoon and other animal packages (mildly disturbing as they are) or HTC's Desire.
Real names also help with recollection and familiarisation. I know that I've got a BlackBerry Curve, I think it's an 8900, but I don't really care. I know the difference between a Curve, a Bold and a Pearl.
Maybe we can make UC more human, memorable and likeable too?
So.
Ladies and Gentlemen,
I present the new name for unified communications.......
Lucy
